Collaboration: Hultafors I Target group: Electricians
4 weeks, Fall 2018 I Umea Institute of Design
How can the screwdriver be upgraded with new features to improve performance?
specific user focus
attention to detail
quality
trustworthy
> Functionality of product more important than Hultafors identity
> Combination of ergonomics, aesthetics and uniqueness
> Wera and Bahco are seen as biggest competitors
> 3.5 mm flat head most common screwdriver
> Don’t look at tools when reaching for them
> Buying process: “We just get whatever is on the shelves at Ahlsell”
> Bost, Bahco and Expert best brands, because of rounded handles
Carrying 4-5 screwdrivers in pockets/belt (additional screwdrivers in backpack)
Too long/thick insulation (for reaching narrow spaces)
Screwdrivers with extra bits often too thick
Adding extra torque for rotation
Hammering on top of a screwdriver
bending, adding extra torque) that's why they don't last as long as they could"
Most electricians are wearing thin gloves
Preferable texture fully around and only at back part
Preferable smooth transition between insulation and metal
- Precision work (for small/medium bits)
- Nice fit, good shape
- Like the grip
- Could be a bit longer
- Too big for normal screwdriver
- Good size if bits are inside
- Hammering part super useful
- Overdesign, always have
more than one screwdriver for
putting in hole for extra torque
- Having hole is definitely
useful
- Almost never use
T-shape screwdriver
- Takes a lot of space in pockets/belt compared
to regular ones
- L-shape screwdrivers
mostly not used
- Just seen as extra
screwdriver to carry,
which is inconvenient
front and back part would be better. Further the front part of the second concept looks really good.
Add hammering part from second concept
Front part based on second concept
Add hole from third concept
More rounded back part
Bit longer handle
Line pattern
Red - Black - Metal
Engraved logo
Hultafors wishes:
> Logo should be visible if product lays/hangs in shelves
> Preferable logo only once at product, except if it makes sense to have more
Arguments for middle option:
> The easiest way to read text is from bottom to top if product hangs in shelves
> Logo four times on product is too much, decided to place two logos
> In this way the screwdriver can hang with both sides to the front
Arguments:
> Pattern allows extra grip in back, but smooth rotation at front part
> Logo doesn’t stand out too much with rest of screwdriver
> Different look then existing screwdrivers
> Every color is related to one material
(gray-metal, black-rubber, red-hard plastic)